Catallact
Digital Identity, Digital Design
Experience design and website for a startup pioneering the transformation of raw on-chain data into actionable metrics via beautiful data, a customizable dashboard, and automated workflows.
“We know that cryptocurrencies will emerge as a standard asset class in the future to be held in institutional portfolios as well as used as a medium of exchange for buying and selling other assets; both crypto and non-crypto.
We can use data in the blockchain to provide more transparency on the transactions but also provide more insight rather than just signals on what is happening on the blockchain itself. We will take that mass of data and process it into knowledge and insight for our customers in an automated scalable way."
​
Paul Lewis, Co-Founder
“We've taken a zoom out and started to abstract the (Bitcoin) data so that we can now take a visual look at the entire blockchain. We can look at the associations between blocks. Simply as an adjacency matrix, it's quite a difficult job to get that data out but once it's out, you start to see more interesting patterns of association and periods of time where curious things are going on."
​
Dan McGinn, Co-Founder
DATA STORIES #107
​
Visualizing Bitcoin with Dan McGinn
Catallact's new logo and vibrant color palette (created by designer Jeff Silva of ContentBK) was expanded upon to design the company's analytics platform UX/UI and marketing materials. The new digital identity–which includes functionality that allows a user to explore the relationships between data (vs. just the data itself) is based on
